Over the past few years rose has successfully shaken off it's granny image to become the ingredient every beauty brand wanted in their skincare or fragrance range. But the sun may be setting on the day of the rose as it looks likely to be usurped by something much more glamorous; Saffron.
Otherwise known as red gold (see, told you it was glamorous!) saffron is widely known as the most expensive spice in the world and nowadays is mainly used as a seasoning or a dye but in it's 3500 years of history it has also been used as perfume, medicine and most interestingly as an antidepressant.
I first became aware of it being used in beauty when Jo Malone introduced Saffron as a limited edition to their cologne intense collection a little while back...
Then in March YSL Beaute launched their saffron enriched Or Rouge skincare collection with an eye creme, a face creme and a face lotion...
And just today John Lewis got in on the act as they launched their new scented candle Golden Afternoon...
Part of their 150th anniversary home fragrance collection, they've mixed saffron with its predecessor rose and that other cult beauty ingredient oud to create an exotic and creamy scent.
Mark my words, 2014 is saffron's year.
No comments:
Post a Comment